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Why do we need Digital Marketing?

 Sudeep  05/11/2019

Digital Marketing is the Process of Building and Maintaining Customer relationships through online activities to generate sales and or capture customers that are searching on the Internet.

Learn Digital Marketing from Techmed Academy and become a certified Digital Marketer.

Benefits of Digital Marketing

  • Puts the consumer in control
  • Provides Convenience
  • Drives Brand Loyalty
  • Reduces the Selling Cycle
  • It is Measurable
  • It is Cost-Effective

Advantages of DigitalMarketing

  • Reach the Right Audience
  • Engage with your Audience
  • Motivate your Audience to take action
  • Ensure efficient spending on your campaign
  • Maximize Return on Investment [ROI]

Components of Digital Marketing

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing/SMS marketing

Content is the information and experiences that are directed towards an end-user or audience. Content can be Delivered through Different media including video, audio, Text or Images.

Search Engine Optimization

In SEO we have 3 Types of SEO like On-Page SEO, Off-Page SEO and Local SEO. On-Page SEO is the practice of Optimizing Individual Pages in order Rank Higher and more relevant traffic and search engines. On-Page refers to both the content and Html source code of a page that can be optimized.

Off-Page SEO actions are taken outside of your own website to impact your ranking with Search Engine result Page.[SERP] It involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet(page sites, people, etc.)Linking to or promoting your website.

Local SEO is the optimization of your online properties so you can be found in Local searches. By using the resources and strategies, you can ensure that Business will be found when your target customers search online

Social Media Marketing

Social Media Marketing means Promoting your products and services through social media channels and increasing Brand Awareness and reach for the Business by regular posting or Paid sources.

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